Author: Danielle Foster

Behavioral Economics in Marketing: What the 1960’s Marshmallow Test Tells Us About Marketing

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Findings in behavioral economics can help us to be better marketers. The way humans think, what influences us, and how we make decisions are essential to effective marketing. Of course, there are inherent behaviors that we are aware of and put to use every day, from understanding the importance of social proof (customer logos can increase conversions by as much as 400%, according to Voices.com)...

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Honored to Be an Ally-Level Supporter of Local Non-Profit— Reunion Coffee House

One Solution Studio has recently earned recognition as an Ally Sponsor for the continuous support of Community Uplift Partnership (CUP). Founder and Creative Director, Damian Engel, explains, “Weathering the recession means more than just pivoting our studio and helping clients do the same in their marketing—it’s supporting our neighbors and community as well.” Keely Thompson,...

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Take Your Business by the Reigns – and Pivot

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Businesses are screeching to a halt and the economy is slowing to a crawl. The economic paradigm that you operated within no longer exists and may not for some time. If you want your business to endure, you must buck up and pivot. This article will walk through 6 big steps:

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The Science of Marketing: 4 Ways to Put the Mere-Exposure Effect to Work for Your Brand

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Ever heard “Better the devil you know”? This colloquial saying originated in 1300s Ireland. It’s referring to what was later confirmed by science and coined the mere-exposure effect. It is one of many cognitive biases humans are hard-wired with. How it Works Our minds regard new things as potentially dangerous or risky. Consider, in a pre-civilized setting this would assure your survival...

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Denver Design Week

The team was out at Denver Design week enjoying kitchen design, culinary, and theatre in one interactive session. “We encourage the team to attend design week events to take in ideas, advice, and innovation from all design disciplines”, Danielle Foster, Business Development.

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Blue Cedar

Project Briefing – Where you can get a quick snapshot of our larger studio projects recently completed. We brought our experience in the security sector from our past work to this project. We had eight years of creative and campaign experience with BlackBerry AtHoc. It was especially useful to bring our intimate understanding of the BlackBerry brand identity to this project since the client,...

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CoSo Cloud Insights

Project Briefing – Where you can get a quick snapshot of our larger studio projects recently completed. “Portal and dashboard designs require a great deal of forethought on the approach to the user interface. The key to this design was creating an intuitive UI that would take complex data, make it easy to digest, and navigation and interactions intuitive.” says Damian Engel, One Solution...

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