Search Engine Optimization (SEO)

SEO is crucial for any business or brand that wants to succeed in the digital age. Our SEO pros can optimize your website and content for search engines, improve your online visibility, attract more traffic, and ultimately, generate more leads and conversions.

SEO Services for Positions of Growth

One Solution Studio provides SEO services that use state-of-the-art, white hat techniques to position websites for high-value high-volume keywords. Our SEO services can be grouped into three core buckets: on-page, off-page, and technical optimization.

On-Page Optimization

On-page optimization involves optimizing various elements on a web page to make it more search engine friendly and relevant to specific search queries.
Our SEO experts will ensure every page is fully optimized in support of aggressively optaining top results in the SERPS. We leave no stone unturned.
  • Title Tag

    The title tag is an HTML element that specifies the title of a web page. Optimizing title tags involves including relevant keywords and making them compelling and descriptive to entice users to click through to the page.
  • Meta Description

    The meta description is an HTML element that provides a brief description of a web page. Optimizing meta descriptions involves making them compelling, relevant, and incorporating keywords to entice users to click through to the page.
  • Headers

    Headers are used to organize content on a web page and provide structure. Optimizing headers involves using H1 tags for the main heading, followed by H2, H3, and so on, and incorporating relevant keywords where appropriate.
  • Content

    Optimizing content involves creating high-quality, relevant, and engaging content that is optimized for specific keywords and phrases. Content should be easy to read and provide value to users.
  • Image Optimization

    Optimizing images involves compressing them to reduce page load times and including alt tags with relevant keywords to help search engines understand what the image is about.
  • Internal Linking

    Internal linking involves linking to other pages on the same website to provide context and improve navigation. Optimizing internal linking involves using relevant anchor text and linking to relevant pages.
  • URL Structure

    Optimizing URL structure involves creating URLs that are concise, descriptive, and easy to read. URLs should include relevant keywords and be structured hierarchically to reflect the page’s position within the website.
  • Mobile Optimization

    Optimizing for mobile involves ensuring that web pages are optimized for mobile devices, with responsive design and fast page load times.

Off-Page Optimization

Off-page optimization involves a range of external activities that can improve a website’s visibility and authority improving online presence and attracting more traffic and leads.
Our SEO professionals understand the importance of building high-quality backlinks from authoritative websites, optimizing social media profiles, and engaging with the online community to establish brand authority and credibility.
  • Link Building

    Link building involves getting other websites to link back to your website. This can be done by creating high-quality content, reaching out to other websites and asking them to link back to your website, or using guest posting and other link building tactics.
  • Social Media Marketing

    Social media marketing involves promoting a website and its content on social media platforms like Facebook, Twitter, LinkedIn, and Instagram. This can help to increase brand awareness, drive traffic, and generate leads and sales.
  • Influencer Marketing

    Influencer marketing involves partnering with influencers and other thought leaders in your industry to promote your website and its content. This can help to increase visibility, establish credibility, and drive traffic and leads.
  • Brand Mentions

    Brand mentions involve getting your brand or website mentioned on external websites, blogs, and other online platforms. This can help to increase visibility, establish credibility, and drive referral traffic.
  • Online Reputation Management

    Online reputation management involves monitoring and managing a website’s online reputation by responding to reviews, comments, and feedback. This can help to establish credibility and trust with users and search engines.
  • Local SEO

    ocal SEO involves optimizing a website for local search queries by creating local business listings, optimizing Google My Business, and getting mentioned on local directories and other local websites.
  • Content Marketing

    Content marketing involves creating high-quality, valuable, and relevant content that attracts and engages users. This can help to increase visibility, establish credibility, and drive traffic and leads.
  • Mobile optimization

    Optimizing for mobile involves ensuring that web pages are optimized for mobile devices, with responsive design and fast page load times.

Technical Optimization

Technical optimization is a critical component of SEO that can improve website speed, structure, mobile optimization, security, indexing, and accessibility.
We optimize a website’s backend infrastructure and coding, improving user experience, search engine rankings, and generating more traffic and leads.
  • Website Speed Optimization

    This involves optimizing website elements like images, scripts, and stylesheets to reduce page load times and improve website speed. This can be done by compressing images, minifying code, and using a content delivery network (CDN) to improve website speed.
  • Website Structure Optimization

    This involves optimizing website elements like HTML tags, header tags, and sitemaps to improve website structure and make it easier for search engines to crawl and index. This can be done by using descriptive and relevant header tags, creating an XML sitemap, and using structured data markup.
  • Mobile Optimization

    This involves optimizing a website for mobile devices to improve the user experience and search engine rankings. This can be done by using responsive design, optimizing for mobile speed, and creating a mobile-friendly interface.
  • Website Security Optimization

    This involves optimizing website security to protect it from hackers and malware. This can be done by using HTTPS encryption, implementing secure passwords, and using security plugins and firewalls.
  • Website Indexing Optimization

    This involves optimizing website elements like robots.txt, meta tags, and canonical URLs to improve website indexing and visibility. This can be done by using robots.txt to control search engine crawlers, using meta tags to provide information to search engines, and using canonical URLs to avoid duplicate content.
  • Accessibility Optimization

    This involves optimizing website elements like alt tags, captions, and text descriptions to improve website accessibility for users with disabilities. This can be done by providing text alternatives for non-text content, using descriptive captions, and providing text descriptions for links.

A Framework for SEO Success


An SEO audit is a process of evaluating the strengths and weaknesses of a website’s competitors to identify potential opportunities for improving the website’s search engine rankings. The primary goal of an SEO competition audit is to understand how a website’s competitors are performing in search results and to uncover strategies that can be used to improve the website’s visibility in search results.

The process of an SEO competition audit typically involves analyzing a range of factors, such as the competitors’ website structure, content quality, backlink profile, and social media presence. By evaluating these factors, an SEO competition audit can help identify areas where the website is falling behind its competitors and can provide insights into how to improve the website’s search engine optimization.


After conducting an SEO audit, the next step is to create a strategy based on the findings. This strategy typically involves identifying areas where the website can improve its search engine rankings and developing a plan to address these areas.

Once the findings have been prioritized, the next step is to develop a plan to address each issue. This plan may include tasks such as optimizing website content, improving website structure, building backlinks, and optimizing technical aspects of the website.

It’s important to note that an effective SEO strategy is not a one-time effort but rather an ongoing process. As search engine algorithms evolve and competitors adapt their strategies, the SEO strategy must also evolve to keep pace. Regular audits and updates to the strategy are necessary to maintain and improve search engine rankings over time.


The implementation process typically involves a series of tasks, such as optimizing website content with targeted keywords, improving website structure, building high-quality backlinks, and fixing technical issues. The specific tasks will depend on the priorities identified in the SEO audit and the goals of the SEO strategy.

To ensure the effectiveness of the SEO strategy implementation, it’s crucial to have a clear plan and timeline for each task, as well as designated responsible parties to oversee each task. Communication and collaboration between team members and stakeholders are also critical to ensuring a smooth implementation process.


Including a continuous SEO audit and monitoring process is important to stay updated with the latest search engine algorithm changes, identify and address issues early, track progress and adjust the SEO strategy accordingly, and stay ahead of the competition.

Schedule a call today to speak with us about your SEO needs. The sooner you call the sooner we can achieve your SEO goals.
Client Success Stories

A robust ongoing SEO strategy was developed and implemented for BlackBerry AtHoc as part of a larger marketing mix.

The strategy included: Cleaning up the existing website content, removing broken links, removing low-quality and harmful backlinks, setting up 301 redirects, re-organizing content and URL structures, building vertical-specific microsites, internal content cross-linking, related content modules, keyword and competitor research, meta tag enhancements, adding schema markup, optimizing images and media to increase page speed, web server, and firewall optimization, advanced DNS records to improve domain health, backlink strategy and outreach, and blog expansion and copywriting.

  • 0-6 months organic traffic increase in excess of 3x
  • Year 1 site traffic increase by over 100%
  • Reductions in bounce rate
  • Increased lead volume, and MQL pipeline
  • Epic revenue growth from website lead pipeline
  • Positioned as the leader in the Mass Notification sector
  • Landed AtHoc on the Gartner Magic Quadrant (2014)
  • Set AtHoc up for acquisition by BlackBerry in 2015

An aggressive SEO strategy was developed and implemented for Spinnaker Support to acquire top positions for high-volume industry-related keywords in organic search, featured snippets, reviews, and people also ask.

The strategy included: An in-depth audit of the competitive landscape and existing website quantifying a strategic roadmap for SEO success. As part of the new strategy, new content, and copy were created for the main service pages, interlinking was added to existing high-value blogs and resources to support key service pages, citations were created, high-value backlinks were obtained boosting domain authoritative scores, and implementing FAQs to capture featured snippets and people also ask sections. 

  • 0-6 months organic traffic increase in excess of 8x

  • Year 1 site traffic increased by over 300%

  • Obtained 45% visibility beating out Oracle and JD Edwards in ranking distribution
  • Increased lead volume, and MQL pipeline
  • Top 3 positions for multiple high-value high-competition keywords

  • Captured multiple featured search snippets
  • 3x more rankings in top 3, 10, 20 positions