One Solution Studio - Where Data & Creativity Converge

Behavioral Economics in Marketing: What the 1960’s Marshmallow Test Tells Us About Marketing

  • Read
Findings in behavioral economics can help us to be better marketers. The way humans think, what influences us, and how we make decisions are essential to effective marketing. Of course, there are inherent behaviors that we are aware of and put to use every day, from understanding the importance of social proof (customer logos can increase conversions by as much as 400%, according to Voices.com)...

Continue reading

Take Your Business by the Reigns – and Pivot

  • Read
Businesses are screeching to a halt and the economy is slowing to a crawl. The economic paradigm that you operated within no longer exists and may not for some time. If you want your business to endure, you must buck up and pivot. This article will walk through 6 big steps:

Continue reading

The Science of Marketing

The Science of Marketing: 4 Ways to Put the Mere-Exposure Effect to Work for Your Brand

  • Read
Ever heard “Better the devil you know”? This colloquial saying originated in 1300s Ireland. It’s referring to what was later confirmed by science and coined the mere-exposure effect. It is one of many cognitive biases humans are hard-wired with. How it Works Our minds regard new things as potentially dangerous or risky. Consider, in a pre-civilized setting this would assure your survival...

Continue reading