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April 12, 2023

How to Avoid Content Delays When Launching a New Website

When a business gets caught up in its website content and it leads to delays in the launch, it’s essential to refocus and prioritize to get back on track. 

Here’s some advice to help with that:

  1. Prioritize content: Identify the most important content and pages that need to be developed first. Focus on creating and polishing these before moving on to less critical sections.
  1. Break tasks into smaller pieces: Divide the content creation process into smaller, manageable tasks. Assign deadlines to each task and stick to them to maintain momentum.
  1. Embrace simplicity: Keep the design and content of your website simple and user-friendly. Avoid overcomplicating things and focus on providing a smooth user experience.
  1. Delegate tasks: Distribute tasks among team members or hire external content creators if necessary. This can help speed up the process and ensure that each aspect of the website is given due attention.
  1. Set a launch date: Establish a realistic launch date and communicate it to the team. This will create a sense of urgency and motivate everyone to work toward the deadline.
  1. Implement a content management system (CMS): A CMS can help streamline the content creation and publishing process, making it easier for your team to collaborate and maintain consistency.
  1. Launch with minimum viable content: Instead of waiting to have a perfect website, launch with the minimum viable content and make improvements over time. This will help you gather user feedback and make data-driven decisions for further optimization.
  1. Establish a content plan: Create a plan to consistently update and add new content to your website. This can help keep your website relevant and improve search engine rankings.
  1. Learn from setbacks: Treat delays as learning experiences. Analyze the causes of the delays and implement measures to prevent them from happening again in the future.


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