Brand Reemergence to Reclaim Leadership Position in the Vacuum Cleaner Space

Having been dormant in the category for many years, eureka wanted to make a comeback and reclaim a leadership position in the vacuum cleaner space. As part of a large integrated marketing plan to revitalize the brand after its acquisition by Midea Group, the OSS team rebuilt the eureka website with a fresh look and feel that incorporated new product photography and linked the product microsites for FloorRover, PowerPlush, and PowerSpeed. Social media and advertisement assets were also designed to amplify the brand story around these new series of vacuums with an emphasis on “helping families have good clean fun on the floor, where both messes and memories are made”.