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Behavioral Economics in Marketing: What the 1960’s Marshmallow Test Tells Us About Marketing

Findings in behavioral economics can help us to be better marketers. The way humans think, what influences us, and how we make decisions are essential to effective marketing. Of course, there are inherent behaviors that we are aware of and put to use every day, from understanding the importance of social proof (customer logos can increase conversions by as much as 400%, according to Voices.com)...

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Honored to Be an Ally-Level Supporter of Local Non-Profit— Reunion Coffee House

One Solution Studio has recently earned recognition as an Ally Sponsor for the continuous support of Community Uplift Partnership (CUP). Founder and Creative Director, Damian Engel, explains, “Weathering the recession means more than just pivoting our studio and helping clients do the same in their marketing—it’s supporting our neighbors and community as well.” Keely Thompson,...

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Take Your Business by the Reigns – and Pivot

Businesses are screeching to a halt and the economy is slowing to a crawl. The economic paradigm that you operated within no longer exists and may not be for some time. If you want your business to endure, you must buck up and pivot. This article will walk through 6 big steps: Adjust your mindset. Let go of any marketing that will not serve you. Find your customers. Access your customers’...

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One Solution Studio Adds Guys Who Give to Philanthropy Efforts

Centennial, Colorado – One Solution Studio is giving back to the community with ongoing donated services to Guys Who Give – Arapahoe County. The organization was folded into One Solution Studio’s ongoing philanthropy efforts which include other local nonprofits and community-based groups. Guys Who Give – Arapahoe County is an Arapahoe County-based nonprofit...

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The Science of Marketing

The Science of Marketing: 4 Ways to Put the Mere-Exposure Effect to Work for Your Brand

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Ever heard “Better the devil you know”? This colloquial saying originated in 1300s Ireland. It’s referring to what was later confirmed by science and coined the mere-exposure effect. It is one of many cognitive biases humans are hard-wired with. How it Works Our minds regard new things as potentially dangerous or risky. Consider, in a pre-civilized setting this would assure your survival...

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Denver Design Week

Denver Design Week

The team was out at Denver Design week enjoying kitchen design, culinary, and theatre in one interactive session. “We encourage the team to attend design week events to take in ideas, advice, and innovation from all design disciplines”, Danielle Foster, Business Development.

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Blue Cedar

Project Briefing – Where you can get a quick snapshot of our larger studio projects recently completed. We brought our experience in the security sector from our past work to this project. We had eight years of creative and campaign experience with BlackBerry AtHoc. It was especially useful to bring our intimate understanding of the BlackBerry brand identity to this project since the client,...

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CUP Butterfly Effect

One Solution Studio Sponsors a Table at the Butterfly Effect at Runion Coffee House

Reunion, CO – The event was a fundraiser to bring local businesses to the table for this local organization, Community Uplift Partnership (CUP), a nonprofit that runs a coffee shop while providing job training for Commerce City individuals. “We live, work, and play in Denver and Denver Metro.  We can see the good that Reunion Coffee House and CUP are doing for both the residents and those...

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